Your Book-Marketing Machine is Broken! But Why? …How?

Smart Publishing For Smart Cookies ~ Kindle and Nook

Once again the topic is take-to-market book selling. I am so stuck on the topic of book marketing and its importance that I have devised A SURVEY that will red-flag any weak spots that you, Dear Author, might have in your DIY marketing campaign.

My 2012 ‘Bringing Authors Into ePub’ advice is somewhat counter-intuitive. It now goes something like this, ‘Build your marketing plan first; release your book second’. In fact, I no longer accept ePub assignments unless a writer has in place their platform and a viable marketing plan. You should NEVER slap up an eBook, if you don’t have your readers identified, and befriended!

So! Let’s see how YOU are doing either (a) getting ready for your big Book Release day, or (b) determining why sales aren’t happening for a languishing title.

My new survey, hosted by SurveyMonkey is right here! Brave?? Then, click and start!

http://www.surveymonkey.com/s/P2KW3SL

With full service book marketing firms charging over $600 per week to market a book, it pays-back to learn your own ‘getting to know your readers’ skill set. But, if you DO run out of time and ideas, I recommend such book marketing services as offered by Emlyn Chand, ‘Novel Publicity’; and also Joanna Penn of ‘The Creative Penn’. Why do I recommend Emlyn and Joanna? Look at their promotions! Each woman’s business model is professionally designed – as are their programs!

When choosing a vendor to help me with my marketing needs I look for messaging that is clear and direct! (This is what I did with NovelPublicity when I realized my time was stretched and I needed marketing help from Emlyn’s team for ‘Ghost Stories And The Unexplained: Book Two.) Check out your marketing vendor’s ‘TweetReach’ and determine if your marketing-for-hire pro has the ‘chops’ to deliver – that’s exactly how I settled on NovelPublicity. And, nothing beats making friends with potential clients like performance-based articles. Joanna Penn’s ‘Author2.0′ is chockfull of get-you-started ideas. I follow Joanna’s blogs and her tweets, faithfully.

THREE Smart Cookie Ingredients for selecting a book marketer:

Ingredient #1: If a book marketer is struggling to keep their OWN books in the Top Ten…maybe their pull for YOUR books will be in the ‘not so much’ category.

Ingredient #2: Does your book marketer’s books have one five-star review – or TEN five-star reviews for their marketing ebooks? Do your research before you spend your money.

Ingredient #3: Screen out marketers who are still using clip-art book covers…it just isn’t Smart. Use of clip art is a sure sign that your marketer doesn’t have the resources (client base) to present a professional image to THEIR customers, so how can they present a professional image to YOUR customers?

Recipe: (1) Take my survey (2) Determine what YOU need to be doing to tighten the notch on YOUR marketing plan (3) contact a Seasoned Professional if you’ve run up against time resources, or need a Proven-Pro to assist you.
~~~~~~~~~~~~~~~~~~~~~~~~ * ~~~~~~~~~~~~~~~~~~ * ~~~~~~~~~~~~~~~~~~~~~~~~
Need a GRATIS review of whether or not a book marketer is worth their salt??
Contact me at info (at) avHarrison-publishing.com. It’s free!

Categories: Self-Publish Coaching Tips | Tags: , , , , , , , , , , , | Leave a comment

Killing A Guy the Write Way, by Group Consensus

Smart Publishing For Smart Cookies ~ Kindle and Nook

“Jerry’s gotta’ go!”
“Well, what if he’s caught by a bounty hunter?
“Jerry doesn’t seem like the sort who would be chased by a bounty hunter. That doesn’t make sense!”
“Are you kidding me? He’s a total grifter. He could have court dates, he might have skipped on unpaid child support, any number of issues that have tripped him up. Okay, he’s handsome, but that doesn’t mean he’s not a total chump, a loser.”
“Why does slick-backed hair and a hounds tooth suit always spell handsome to you?”
“Hey! Be nice to me!”
“I’m telling’ you, he’s gotta’ die.”
“He’s running with that sociopath, Billie. She could set him up, she’s the type!”
“But how?”
“Look, there are fifteen ways to kill a guy!”

Someone over at the next table cleared their voice – loudly. We all looked over. The members of ‘The Ladies Writing Club of Perrinville’ had caught the attention of a man dressed head to toe in cowboy clothes. Yep! He was sitting in OUR café, wearing the boots, the Stetson, and the suede. Just sitting there. . .sipping his mud.

Nicki called over to him in that sweet lilt of hers. “It’s okay! We’re writers!”

Maybe it was the disappointment of realizing he had NOT stumbled onto a conspiracy for real murder that caused his sudden departure, but it wasn’t more than five minutes before the cowboy was sauntering out of The Corner Coffee Bar & Café. I think I heard him utter, “Humph,” before he pushed through the swinging door out into the drizzle of another murky Pacific Northwest day.

“Now there’s a character for one of our stories,” Maureen suggested.

“Right, the lonesome cowboy,” Gretchen agreed. Or maybe she wasn’t in agreement, maybe she was being sarcastic. Or sardonic. That’s the thing about writing. . .one word – or the turn of a phrase – changes the direction, the mood, even the outcome of a story.

I joined ‘The Ladies Writing Club of Perrinville’ eighteen months ago at Paddy’s invitation. A well-established group, ‘The Ladies’ have been meeting for the past eight years. The catalyst for the group’s formation was the Write On The Sound conference, held each October in lovely Edmonds, Washington, located on the shores of Puget Sound.

The Bureau of Labor Statistics website indicates there are 145,900 professional writers in the United States. http://www.bls.gov/ooh/Media-and-Communication/Writers-and-authors.htm. But, the number of hobbyist writers, independent authors, and writers not on a third-party payroll probably numbers in the millions. In countless groups across America members are typing, editing, musing over, rearranging and sharing wildly imaginative plot lines. There are various ways to form, or find, a writer’s group. I have seen respondents sought on the website, MeetUp. Even CraigsList has postings for writers. Contacting local arts and entertainment writers, writer’s conferences, and professional writer’s organizations are ways in which one might find a group of writers to join.

Writer’s clubs are grist for potato chip commercials – the wars between the sexes – and so much more. They represent community, friendship, creativity, and one of the most important social ingredients – trust.

Why trust? Because as Gina Barreca, Ph.D. points out in her article relating to “Snow White Doesn’t Live Here Anymore”, the most distinguishing characteristic of a ‘real writer’ is the willingness to take criticism and rewrite their work. And, there is no better source of criticism for a writer than a writer’s group. That heart-warming ‘care about you’ attitude, comprised of half praise, half critique that one receives from the interactions of a writer’s group is a necessary nutrient if one is to grow as a writer.

Want to advance your skill and style as a writer? Get feedback. Whether you meet on-line or at the local café. . .join a writer’s club. The brainstorming, the laughter, the outrageous manipulations of storylines that takes place in a group setting is invaluable when processing just HOW a character is gonna’ die!

Reader:
Are YOU a member of a writer’s group? If not, how do You get feedback on Your writing?
What do you think of the editing, re-write process that goes with writing? Over done, or under utilized?

Categories: Self-Publish Coaching Tips | Tags: , , , , , , , , , , , , | 1 Comment

I Tried ‘Twitterview’ … You Should Too!

Ghost Stories And The Unexplained: Book Two Promotion

I have heard of ‘Twitterviews’ for quite a while now, but until Saturday, April 14th I never tried to enter the fast lane of being interviewed …. On Twitter! WoW! It was fun! Managed by Emlyn Chand, of NovelPublicity, the hour long session was well worthwhile in meeting new friends in a ‘speed-dating’ type environment.

Here is an edited, abbreviated, re-mixed interview transcript of my first Twitterview! The questions asked were challenging – considering they had to be answered within 140 characters! And the participation level was so lively and friendly!

Novel Publicity ‏
To: EmilyHill_Indie Ah, I think you typed the hashtag in wrong! It’s spelled #Emlyn. Anyway, good to see you here!

EmilyHill:‏ Yes, I did! See the VALUE of a good Editor?? So Thrilled to be on Live-Twitter with you! ;D

Novel Publicity ‏
Now, let’s get started! Here is your first question..Who are You?

EmilyHill ‏
Emily Hill, most recently author of ‘Ghost Stories And The Unexplained: Book Two’ an autobiographical collection of lore and ghost sightings.

Novel Publicity
To: EmilyHill_Indie, When did you start writing?

EmilyHill ‏
I wrote my first short story when I was 7. It was illustrated (by me) & was a gift to my mother. Tho’ dead she continues 2B my muse.

Novel Publicity ‏
To: EmilyHill_Indie, How can we find out more about your writing?

To: NovelPublicity
Please visit me at http://www.emilyHillwriter.com & follow my tweets @EmilyHill_Indie. My current Kindle release is at http://www.amazon.com/Ghost-Stories-And-Unexplained-ebook/dp/B007RTGJUC/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1334573705&sr=1-1

Novel Publicity ‏ ‪
All right, are you ready for the questions from the bank? These were randomly selected before the Twitterview. Here they are:

Novel Publicity ‏ ‪
You work as a self-publishing coach. Are there any unfortunate trends you’ve noticed of mistakes self-published authors tend to make?

Answer: Poor editing and books that are published without the benefit of marketing.

Novel Publicity ‏ ‪
To: EmilyHill_Indie, Have you ever seen a ghost?

EmilyHill ‏
Yes! My 1st ghost sighting is detailed in ‘Ghost Stories and The Unexplained: Book One’ which has become a Kindle Best Seller.

Novel Publicity ‏
Tell us about your company, A.V. Harrison Publishing.

EmilyHill ‏
A.V. Harrison PRINTING, a family-owned company estab. Baltimore 1875 by GG Uncles; all ‘my people’ are writers. I chartered AV Harrison PUBLISHING in 2009.

Novel Publicity ‏
Writing, blogging, publishing–you do it all! Do you have one you couldn’t live without? Which comes first in your busy life?

EmilyHill ‏ ‪
Writing is my passion; Self-Promotion is my vice; Self-Publishing is my addiction. What can I say? ;D First? Marketing! SO necessary!

Novel Publicity ‏
Do you have any literary guilty pleasures—books you read secretly (e.g. Harlequin Romances)? You have to tell us now, sorry!

EmilyHill ‏
My guiltiest pleasure was discovering Dan O’Brien’s ‘The End of the World Playlist’ ZOMBIES! And Mike Wells ‘Baby Talk’ .. SPOOKY!

Novel Publicity ‏
What’s your all-time favorite book?

EmilyHill ‏
My All-time Classic FAVE is ‘The Two Deaths of Señora Puccini’ by Stephen Dobyns. Powerful, Haunting, Pathetic in the ‘human condition’ way.

Novel Publicity ‏
Okay, twitterview audience, it’s time for you to ask the questions you have for Emily. Go ahead and make ‘em tough!

Dorothy Beecher @dcbeech
I don’t have a question just a comment … please keep writing for us your fans. We love you.

Dorothy Beecher followed with: ‏
How do you pick which of your ghost stories to include in your book?

EmilyHill ‏
To dcbeech: D! Whom I dedicated my NEW book to! (Dorothy follows my writing w generosity, but we’ve never ‘met’ ;)
Dorothy, Thank You!
Answer to Question: I have a long list of titles, when ‘the mood’ strikes – I write!

Hope Welsh ‏ ‪@HopeWelsh
To: EmilyHill_Indie What do you like best about being an Indie Author?

EmilyHill ‏
To: HopeWelsh I love receiving ‘direct’ royalty checks! And, I am sooo HAPPY to have the independence AND the supportive community.

Comment: I have so many 2AM ideas! I have to get up and write my ideas down or I lose them!

NeedNewSpace comments about midnight writing.
To: NeedNewSpace Thank you for joining our Twitterview! THAT is the beauty of IndieAuthor world – I write at midnite — house is quiet, CREATIVE ghosts swirl around me.

EmilyHill ‏ ‪
I’m ‘one of those’ writers who wake up at Midnite with an idea that haunts them. I slip out of bed and tiptoe to the basement 2write.

NeedNewSpace To Emily:
Do you have someone you totally trust to read what you’ve written?

EmilyHill ‏ To: NeedNewSpace
I TOTALLY trust my editor, Gretchen Houser of Bodice Ripper Editing (aka: House of Words ;) She has the BEST judgment & balance for my work.

To: NeedNewSpace When to write? I write at midnite — house is quiet, ‘INSPIRATION Ghosts’ swirl around me.

EmilyHill
To: DannieLu Thank You for tuning in! It sounds like you, too, were ‘bitten’ – exhilarating, isn’t it!? Best Wishes on YOUR writing!

Hope Welsh ‏
To: EmilyHill_Indie
Is your new book set in Budapest?

To: HopeWelsh
Yes, thanks for asking! A Halloween 2012 release! Budapest = Tyranny, Nazi regime, Communists, LOTS of history, LOTS of Ghosts! Folklore!
To: HopeWelsh
Many people hv died in the city of Budapest…All exist in the memories of others’ – some come back to revisit their past ..as ghosts.

Teresa Salvatore
To: Novelpublicity
Thank you for introducing me to Emily Hill & thanks for an awesome Twitterview! #helpfulwriters

EmilyHill:
I agree with Teresa! Thanks NovelPublicity for the wonderful introductions all around!

Categories: Opinions and Publishing Industry Insights, Self-Publish Coaching Tips | Tags: , , , , , , | Leave a comment

Stories from a Ghost Chaser’s Daughter

The Souls of New Orleans

On Amazon Now! "Ghost Stories And The Unexplained: Book Two"

http://www.amazon.com/Ghost-Stories-And-Unexplained-ebook/dp/B007RTGJUC/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1333725982&sr=1-1

My boyfriend, Hugh, and I flew from Seattle to New Orleans in early June of 2004, the year before Hurricane Katrina hit. After touring the jazz clubs we planned to set out for a cuisine excursion and music tour that would include Etouffè, crawfish, plantains and the music and stomping great dance steps of the Southwest Louisiana Zydeco Festival.

I was giddy with excitement and anticipation as the wheels of the jet touched down at Louis Armstrong International Airport in Kenner – just a few miles west of New Orleans.

Ah, at last, I was back in New Orleans – The Big Easy. It was Hugh’s first time visiting The South and my first time back after leaving many years before. The plan was to treat ourselves to a French Quarter hotel and then I would proceed to show Hugh the beauty and the history of a city that, to this day, tugs at my heart. As we prepared for landing I thought of my parents, now deceased, and wondered why, as a family, we had never returned to the region that had meant so much to us years earlier.

Well, enough of The Past. New Orleans! We were here to party! Heading east on Interstate 10, we sped past the Louis Armstrong Park, and the haunted St. Louis Cemetery. We looked out over mile after mile, of crypts of various sizes as the taxi driver cautioned us on the dangers of wandering into the cemetery alone (particularly after dark). His dire warning was an effective way to shoo us away from voodoo priests and other nefarious possibilities that he said existed in the cemetery. In the broad daylight, the square miles of crypts displayed an architectural range from Southern Elegance to Old World Charm. The Ninth Ward sat fretting – to the east – despair and disaster looming.
We had reservations at one of the most historic hotels in the French Quarter. There would be plenty of food and festivities in the Quarter to keep us engaged during our stay.

Check in was a breeze. My goodness, I love the charm and welcome of The South! A bellman whisked us to our room and I collapsed on the bed taking in the decor. Yellow! Morning glory, Southern, glorious. . .yellow. It’s such a happy color. Plus, the room featured wainscoting and white porcelain water pitchers, and fluffy tea towels. What a charming sanctuary it would be, I thought. I was so happy to not be in a big box, corporate-America, hotel chain.
Hugh seemed pleased with my hotel selection and let me know with a simple, “It’s nice. Good choice!”

“Shall we look around the hotel and stroll the French Quarter?” I invited, and with that, we were off to explore to our hearts’ content.
We stepped out onto Chartres Street and into the heavy humidity and din of street noise: street vendors, taxis, trolley traffic, and elegant carriages pulled by horses bridled in silver harnesses.

Sweet sugar fragrance, the hint of pralines, powdered sugar cookies and other confections hung in the air. It was a summer carnival of sounds and smells. We were approaching the sidewalk-stage of three rail-thin teenage boys who tap-danced a steady rhythm on the concrete – kind of scatting – using smashed pop cans as aluminum cleats that surrounded the arch of their shoes.

“Hey, Mister! Got something for me, Mister?”

Hugh held out a dollar bill, wrapped cigarette style. It was palmed to the ‘manager’ of the group, and we continued on our way toward boisterous Bourbon Street where more noise and the promise of magic awaited us.

Hours later we returned to our hotel. The night air had cooled a little; the streets glistened from the neon lights of jazz club marquees reflecting onto the rain soaked cobblestones. As we walked through the hotel lobby we were greeted by two front desk clerks whose lively conversation we interrupted. They called across the lobby to us, “Good night, y’all. Have a nice evening,” before returning to their gossip.

“Did you see that man?” Hugh asked as we rounded the corner out of earshot.

“Which man?”

“For God’s sake! The one wearing a fedora, who was standing in the shadows behind the check-in desk. You’d think they wouldn’t allow him to stand there glaring at passing guests.”

“Hmm, I didn’t notice.” And with that, we let it go. Thoughts of brunch at Café du Monde filled my thoughts as our footsteps echoed against the harlequin inspired black and white tiled floor. I was only thinking about how happy I was to be back in New Orleans as we left the well-lit lobby and entered the soft lighting of the Spanish-inspired courtyard. It was like stepping back in time. The courtyard featured ornate wrought iron tables on which sat lit candles, that cast shadows on the lush tropical vegetation. The shadows danced in the light breeze, playing hide and seek among the botanicals. Up the steps was our second floor room, which looked down over the quaint patio.

“Did you hear that?” I asked Hugh, startled.

He looked at me inquisitively.

“Horses whinnying – and men crying out! Screams! I think I heard screams!” It was only, maybe, a two-second window of sound – but it was clear as a bell – and then everything was suddenly quiet. I shook my head to clear my imagination. Surely it was my imagination.

The bottom of Hugh’s shoe scraped against the wrought iron steps as he started up the staircase leading to our room. The sound sent shivers up my spine. As I got to the top of the landing I reflexively reached up and scrubbed my face with both hands. It felt as though I had walked through cobwebs. I shuddered at the unusual chill.

Something caught my eye! I looked down from our balcony just in time to see a man looking up at us. I caught a glint in his eyes as he looked away. He scurried down the long hallway leading away from the front lobby. Was he wearing spurs? I’m not sure, but he was most certainly wearing a fedora just as Hugh had described – and a gray felt cape.

That is what really caught my attention – the cape. I mean, it’s hot and muggy in New Orleans, particularly in the summer. The heat can be suffocating – even at eleven at night.

“I just saw him! The man in the fedora – with a gray cape! He must be elderly.”

“Elderly?”

“Yes, before my dad died he always wrapped in a shawl. We couldn’t keep him warm enough. That man must be elderly. Why else would anyone wear a cape in this heat?” Don’t we tend to put present circumstances into past experiences to explain the oddities of life?

“Well, that aside, you’d think that security wouldn’t want him lurking around this late at night,” Hugh observed.

I shrugged. “Things are pretty live-and-let-live in New Orleans. But, Hugh, I got the weirdest sense when he caught my eye – like he was sad, or in mourning.”

In an attempt to regain our privacy, I asked, “You like it though, right? The hotel?” I longed for an indication from Hugh that he was completely taken by the hotel’s old world charm. From the balcony outside our room we looked down over the pool and the sparkling water that reflected the full moon in its ripples.

“Yes, sweetheart. It’s perfect for our Tour of the South,” he agreed.

We called it a day and slipped into our room just as the breeze picked up and swept through the courtyard. Shadows seemed to follow us into our room. In the distance I heard a cat snarl at some unseen force. Then trash cans crashed against each other in the alley. We both jumped, jarred out of our romantic mood, and then laughed at ourselves.

* * *
“Hugh!”
He was in the bathroom brushing his teeth when the door knob to the room rattled in its casing. It was as though someone were trying the lock. Blood rushed to my head and I felt as though I had tunnel vision. My heart beat fiercely. The fun memories of the day were whisked away in an instant.

“Hugh!” I cried out a second time.

Hugh was already out of the bathroom before I called his name the second time. I jabbed a finger toward the door. He was striding in that direction.

I was horrified when he grabbed the doorknob and threw the door open. No hesitation whatsoever. For God’s sake, who knew what was waiting outside on the balcony? Nothing. It was quiet as a tomb except for the sound of crickets.

I slumped onto the bed. The iron frame creaked. Hugh crooked his head at me, inquisitive.

“It was the door handle. The door handle turned. I’m sure,” I rambled on trying to convince both of us that I had actually heard something. The room had been so quiet and the sound so distinct.

“Babe, let’s go to bed. It’s almost midnight. You can sleep on the side of the bed away from the door,” he joked.

I scowled at him as I struggled to drag the overstuffed chair across the room.

“You must realize how unnecessary that is,” was all Hugh said as he slipped into bed.

Not caring what Hugh thought at the moment, I placed the chair in front of the louvered French doors leading to the balcony. Its straight back and forty pounds would prevent any prowler from sneaking into our room.

“There!” I announced, “security system in place!”

Hugh smirked.

I hate king-sized beds. One might as well be sleeping alone. Unless I clung to Hugh all night long I’d invariably be sleeping by myself on one side of the expanse, with he on the other. And indeed, in the sticky humidity of New Orleans we naturally rolled away from each other’s body heat and drifted off to sleep.

I never sleep with the air conditioner on – whether its Nashville or New Orleans. The artificial over-chill is such an affront to my memories of The South of the 1970s. I reasoned that eventually the night air would cool off and the sweet fragrance of jasmine would float in on an early morning breeze. And, with the rattle and clank of an air conditioner turning on and off I might miss the comforting backdrop of cicadas chirping. And I didn’t want to miss that sound.

In the middle of the night I had the feeling that Hugh was up, wandering around the room, pacing in the pitch dark. It must be the heat, I concluded. I reached out and ran my hand over the sheets, smoothing them for when Hugh came back to bed. My fingertips bumped into his rib cage! He was under the covers – not pacing the room! So, if he was in bed, at arms’ length, who was slowly pacing the room in the shadows at the foot of our bed?

Considering the door was effectively barricaded, there was only one possibility. Our room was haunted. Was the specter even aware of us? Or was It on a parallel plane, a captive of another realm? Sheer terror took over my senses. My heart was racing; tears blurred my vision. I could not have screamed if I wanted, my throat had constricted so.

Nudging across the bed toward Hugh I settled my sudden case of chills by pressing my spine to his – my eyes never leaving the specter. Yes, I could make out the outline of the apparition. It wore a fedora, and a long cape. The old man had gotten into our room! Familiar with ghosts, but not comfortable with their presence, I could only wait for the shadows of night to slowly slip away. How long before morning? I thought I would be able to stay awake to make sure It didn’t harm us, but I finally fell back asleep as It entranced me with its slow patrol.

It was an hour or so later – maybe 3AM, who knows – when I heard
the latch to the armoire rattle. I sat straight up! I shouldn’t have, actually, but I did. I should have hidden under the covers, in the pitch dark. It would have been smarter to curl up in the silence – not making a sound. But, all of my senses were on full alert. I peered, now accustomed to the darkness, toward the armoire.

I tried to pick up a second sound, something that would confirm that what I had heard was not a dream – that I was suddenly awake because of something. Bad idea. Did I really want a second noise to come from inside our hotel room in the dead of night? My ears were now ringing in the stillness. I slunk down and quietly inched my body back toward the security of Hugh’s. He stirred.

“What are you doing?”

I had woken him.

“Something is moving around the room.”

“Are you kidding? There’s a chair with the weight of a compact car blocking the door. This is a nice hotel. You picked it. Can you please go back to sleep?”

Translation: Would you quit bothering me while I go back to sleep. Hugh wrapped his arms around me and somehow I did manage to drift back to sleep, feeling all the while that something inside the hotel room was watching me.

My dreams were filled with a wild cacophony of horses whinnying and men crying out – a dream filled with specters and bedlam. Of buildings bursting into flames, and explosions near, and in the distance. In the dream I was running from house to house pounding on the doors screaming, “Help! Someone help us!” It was one of those Hitchcock dreams from which there is no escape.
It was the welcoming bright sunshine of a Southern morning that swept away the rattles and rustles of our first night in New Orleans.
Or was it? It wasn’t quite that simple, actually.

We missed the hotel Continental breakfast. No matter. Black coffee and fragrant, flaky yeast-rich pastry puffs, dusted with powdered sugar awaited us just two blocks away at Café du Monde.

A celebratory crowd greeted us as we strolled into the legendary venue. We scanned the scene and realized that we’d be lucky to be seated – at all. The hostess led us to a table at the rear of the restaurant, wedged into the back corner and away from the windows. The couple at the table adjoining ours nodded a greeting. We were virtually table mates.

I sensed some discord between the couple. Hugh gave them their privacy by hiding behind his menu. I pawed through my purse feigning lost glasses and eavesdropped as best I could.

“Damn it! I’m quite sure,” she hissed. “We should tell the manager.”

“What, and appear batty?”

“You always discount me,” she pouted. “I saw it! I was awake! It was in the room!”

“You were sleeping, dreaming. For the love of all that is holy, would you drop the subject? We’re not changing hotels!”

“Let’s just look. . . for an alternative,” she implored.

The response was a menu pulled up in front of the husband’s face. He mimicked Hugh to a T.

With the noses of both men stuck in their respective menus, the woman and I turned to each other.

“Ghosts,” she stated flatly. She might as well have said ‘bed bugs’.

“Oh dear, I had the same feeling last night! Which hotel are you in?”

She told me.

“That’s where we’re staying!”

“This is too much of a coincidence! How funny! Our hotel is famous for things that go bump in the night, we’ve just learned.”
I raised my eyebrows.

She continued, “I insisted to my husband that we check out this morning, not have breakfast there, after I checked the reviews on our iPad this morning. I was sitting in the lobby this morning before breakfast and talking to one of the guests just to get out of our room. She told me to look up the un-sponsored history of the hotel. I hadn’t done that before. We took for granted it was a nice hotel – and it is – actually. It’s just that it’s. . . haunted.”

I laughed nervously. The pieces were fitting together nicely.

“Which room are you in?” I asked.

“Three thirteen,” she said.

“We’re in room two twelve,” I countered.

After we ordered, and were waiting for our breakfast of coffee and beignets – the wife and I continued our conversation.

“I am sure someone was in our room last night. I could just feel it,” she reasserted.

“We had the same experience!” I laughed “I kept Hugh awake with my fidgeting.”

She looked fascinated, “So, you haven’t heard the stories?”
I hadn’t. “No, but do tell.”

So she began, “During the Civil War a field hospital sat where our hotel is now located. The land that the hotel rests on has quite a history. The hotel is comprised of several old buildings – Building Five is the creepiest to stay in,” she assured me.

“The War of Northern Aggression,” I stated.

“Excuse me?” She seemed genuinely confused.

“The Civil War, it’s actually referred to as the War of Northern Aggression by quite a number of Southerners,” I tutored.

She continued, “Hmm. . .well, anyway, I woke up last night after being asleep for only an hour or so. I had the most vivid dream that I was sleeping on a blood-soaked pillowcase. I was so sure that when I woke up from the dream I brushed my hand over the pillow. In the dark it felt sticky!”

“Good God!”

“Mark,” she nodded toward her husband who was now buried in the sports pages of The Times Picayune, “woke up when I cried out.”

Her husband glared at her as if to say, too much information!

“Please, Evelyn. Drop it and let’s just have a nice day,” Mark implored.

“Oh no, you must tell me what happened?” I prompted, too invested by now to drop the telling.

“Mark turned on the lamp. The pillow case was fine but we heard running on the balcony outside our door, just as we turned the lamp on.”

“Running?”

“Yes, and someone cried out, ‘Bring him here! The surgeon is in here!”

Finally Mark spoke, “That was the weird part. The voices were quite distinct.”

Finally Hugh put down his menu and piped in. “You both heard something?”

“Yes!” Mark and Evelyn answered, in unison.

“I jumped from the bed to see who was outside running along the balcony,” Mark admitted.

“He yanked open the door!” Evelyn turned an admonishment to her husband. “What were you thinking?”

“Oh my! Hugh did the exact same thing,” I said. “But, did you see anything?”

“I can’t be sure. It happened so fast. I thought I saw a man dressed in a gray cape with braiding on the shoulders. But it might have been a dream.”

“It wasn’t a dream,” Hugh and I blurted out at the same instant.
Hugh and I exchanged glances. Were we finally in agreement? I raced on, “We all saw the same man. Out of season, considering the heat. He was slinking around the lobby when we returned from dinner and night clubbing last night.”

Hugh laughed, “Way out of season.” Of course I realized what he was driving at. “The first time we noticed him, he was standing behind the check-in desk, leaning against the wall. It seemed as though he was listening to the check-in clerks. The girls seemed totally unaware that he was listening in on their conversation,” Hugh continued.

“Actually, I’m convinced that he wasn’t listening to their conversation,” I declared. “If anything he was waiting for the injured to arrive, so that he could guide them to the Surgeon’s Quarters,” I concluded. “Surely, he was stuck in his own moment in time – 1862.

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Are You a Writer? Or, are You an Author?

Smart Publishing For Smart Cookies ~ Kindle and Nook

In the past I’ve been enthusiastically behind all writers becoming authors – not anymore!

When every word carries weight the foregoing sentence was written with a lot of forethought. I’ve been thinking about the point and purpose of the blog you’re about to read for several weeks. Here goes:

In ‘I believe’ terms, I believe that every person who wants to write. . . should! Writer’s circles, writing contests, letters to the editor, letters home, journal writing, and every single other form of ‘writing’ should go forward and thrive. Writers should write! However, not all writers should become authors.

As a PubCoach, I see countless writers who do not understand the depths to which their books can sink should they make the all-too-easy decision to upload their writing to Amazon.com (insert the name of any upload vendor of ePub content) in the hopes of becoming an author, without first building the necessary support-system for their title(s).

FACT: According to Mark Coker, fifty-per cent (50%) of the titles uploaded to Smashwords.com never sell one copy! Similarily, any books and eBooks with an Amazon ranking of 4,000,000 and higher have not sold more than five copies! No income in those numbers!

Let’s stop for a moment while I provide my distinction between ‘writer’ and ‘author’.
Writer: someone who writes
Author: someone who is published AND derives an income from their writing

Nowadays every manuscript has a fighting chance to become an income-producing vehicle for every smart writer who understands certain truths:

TRUTHS:
A manuscript that is not wrapped in a sizzling hot book cover will not sell well – and sometimes will not sell at all;
A book without a creative, snappy, attention grabbing ‘Product Description’ will not sell well;
A book that is not constantly and aggressively marketed will not rise in the Amazon.com ranking system

Some of my own books meet the test – and some do not. It’s a given in any race that not every entrant crosses the finish line in First Place. Some of my own books are, or have been in the Kindle Top Ten of their category/genre – and some have not. But they have ALL generated a respectable income.

Here is a checklist that I am going to start requiring each of my prospective clients (who want to become authors) complete. You might want to take note. This checklist has taken me two years of sleepless nights to derive.

CHECKLIST: So You Want to Become an Author

Do you know the profile of the readers who will purchase your book?
Are you a member of the same on-line ‘clubs’ as those readers?
Are you active in those clubs?
Do you truly like the members of those on-line ‘clubs’?
Do you know what a platform is as it pertains to publishing?
Do you have a platform?
Do you have a mechanism for collecting and maintaining the names and eMail addresses of potential readers?
Do you have a ‘hero author’ whose business model you want to emulate?
Do you follow publishing industry news?
Never mind the readers you want to make friends with (because you have so much in common). . . do you have colleagues within the community of authors?
Do you read ‘Publisher’s Weekly’, or ‘Publisher’s Lunch’ or ‘Self-Publishing Review’?
Which Book Marketers do you follow?
Which Publishing Coaches do you follow?
Are your skills with Microsoft Word, PowerPoint, iMovie – or their comparable applications – at an ‘advanced’ level?
Do you have at least 90 minutes a day to devote to social networking?
Do you understand ‘The Global Market’ and how to enter it?
Do you know what social networking is – and what it entails?
If you answered ‘Yes’ to the foregoing question which social networking management tools do you use? Twitter, Facebook, Hootsuite? SocialOomph? JustUnfollow? TweetReach?

SCENARIO:
Do you have an email list of two hundred names you are willing to use to send semi-monthly updates of how your books are doing, and why your books should be purchased?
Do you have an Author’s Page – even if it’s ‘only’ on Facebook – or on a stand-alone platform?
Do you Tweet? Do you have a Tweet Reach of at least 50,000?

In the olden days of finding an agent via the query process if a writer, seeking to become an author, didn’t have a platform of five hundred members, then that writer could expect serial agent turndowns. Nowadays if an author cannot muster the Scenario above they are not going to be able to derive an income from their writing.

IDENTITY: Plug your name into Google. See results? See any URLs that point to YOU, as an emerging author? If not, get busy! Write a blog, comment on the blogs of other’s; publish news releases about your upcoming book. I, or Lynnette Phillips, could go on. Don’t know who Lynnette Phillips is? Hmmmm…

THERE IT IS. . . the ‘Nowadays’ RECIPE for SMART COOKIES who want to become an author.

If you can’t go the distance. . .don’t enter the race. . .YET! We’ll be waiting for you at the Finish Line so get started as soon as you can!

Categories: Opinions and Publishing Industry Insights, Self-Publish Coaching Tips | Tags: , , , , , , , , , | Leave a comment

Celebrating the First Anniversary of Publishing ~ A.V. Harrison Publishing

I remember contacting Zoe Winters back in October 2010 to get an exclusive interview featuring IndiePub Authors. Zoe was – and still is – a prolific, boistrous member of the Self-Publishing movement and I had seen her remarks on MANY blogs regarding the growth in popularity of the IndiePub movement in 2010 when I was ‘learning the ropes’ of IndiePub’bing. She published a book in 2010 on her experiences as an IndieAuthor subtitling it ‘Smart Publishing’ – and released it immediately after our interview.

That interview with Zoe taught me a lot about using the IndiePub movement as a political platform. I used my website as a rallying cry against greed in publishing, exploitation of authors; and in my blog entries I railed against a nepotistic industry, and blogged on how to mentor emerging authors. I have met MANY ‘Zoe’s’ in the past eighteen months; among them the Carrick husband-and-wife team, Joel Friedlander, Jason Matthews, Pam Moore, Lynnette Phillips, and Lori Randall Stradtman.

My last blog saluted the ten authors who placed their confidence in A.V. Harrison Publishing as they set out on their IndieAuthor path in 2011.

I licensed A.V. Harrison Publishing, LLC as a micro-publisher with Ingrams in February 2011. I had the intention to be as good, and professional, as I could be. With that in mind and keeping with our motto, ‘Taking Traditional Publishing Into the Future’ I am now expanding my platform by TEACHING self-publishing at Udemy.com.

My Udemy site is located at:
http://www.udemy.com/self-publishing-tips-for-smart-cookies-from-a-kindle-best-selling-author/

In Celebration and Acknowledgment of all the mentoring that I have received…I would like to give back. The first lesson in the ‘Self-Publishing for Smart Cookies’ is FREE! It teaches all that I have learned about formatting a manuscript into a clean, professional, upload-ready book. The gratis portion of this course represents ALL of the ‘Formatting’ lessons that I teach at Udemy.com.

I hope you will take advantage of this gift which is meant to mark the First Anniversary of A.V. Harrison Publishing.

Thank you for your business!

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A 2011 Retrospective: I Love My Clients!


You’ve no doubt seen the bumper sticker series, “I Love My ______” Wife, Dachshund, Home Town” come to mind. Well, I love my client-authors. Each and every one of them is unique! In anticipation of the first anniversary of A.V. Harrison Publishing I compiled the book cover images of the authors I have assisted this past year in getting published. What better way for me to look back on an exciting, whirlwind year than by gazing at the hard work of nine of my most favorite writers!

Lovely display, isn’t it? Each book cover is designed to professional standards and each book has been third-party edited. Perfection!

Let’s see … We have some accomplished literary luminaries in this crowd…like my (new) guy buddy ‘The Wimpster’…Kevin C. Myers with his ‘Weight Loss for Wimps’. Kevin was good sport enough to let me launch a mini-marketing campaign for his book with one of my double entendres…”Don’t take that body to bed!” For his marketing commitment and overnight success Kevin wins the Kewpie doll.

Then there’s Dee Gigeuere with ‘Old Maid Hazel’. Gutsy Dee barely needed my assist to publish to CreateSpace, Barnes & Noble stores, and Kindle – look at the beautiful cover that designer, Kat Marriner, came up with for Dee’s book (which is now distributed through the IndieBound chain – and beyond). David Gross, author of ‘Animals Don’t Blush’ is my home town favorite. As calm as he is innovative, he is such a fun, straight-forward person to work with. He is currently working on ‘Manhunt’, a historical novel that I expect will be received with cheers and accolades (Traditionally published, release in 2013). Jim Blakeway is another Edmonds author whom I met this past year. I always look forward to laughter-filled lunch breaks whenever Jim can spare a moment. Jim published ‘When the Leaves Fall Early’ after a lifetime dream of becoming an author. The plot twists and structure of ‘Leaves’ is amazing – it’s hard to believe that this book is actually a debut novel.

I have already written about Judith Works book ‘Coins in the Fountain’ and now that it has undergone a much deserved cover re-design I want to make sure that readers are aware of this intelligent look at starting life over – in Italy – as an expatriate. Impeccably written!

Everyone knows I love Civil War history, so it should come as no surprise that ‘I Love Cathy Logan’. Cathy wrote the enticing title, ‘General Hooker’s Gal’. You know the disparaging name for ladies of the night? The term actually came from Hooker and his penchant for soft skin and peals of laughter – among other feminine traits. This is a compelling tale about women who survived the Civil War as camp followers and boudoir femmes.

My internet buddy, and the prolific author, Nancy Naigle, came to me with a few technical glitches to untangle in her co-authored piece, “Ink Blot”. It was a treat to get ‘first peek’ at this title. Nancy is a charmer, as a writer and as a member of the author’s community. Follow her to the ice tea parlor – you’ll have so much fun! Client Karen Wylie has had great success and made a wide array of friends since publishing ‘Twin Bred’ and in that same genre falls Ian Dewar, author of ‘Orphans’. Ian wrote his very ambitious dystopian novel over a decade or so and teamed up with designer, Kathi Humphries for a book that is as stunning to look at as it is compelling to read.

Finally, I too, came up with a few titles…but I’ve already spent the year talking All About Me on this blog.

A.V. Harrison Publishing takes this First Anniversary Moment to boast the following authors:

Jim Blakeway, Ian Dewar, Dee Giguere, David Gross, Cathy Logan, Kevin C. Myers, Nancy Naigle, Judith Works, and Karen Wylie. There’s history, romance, paranormal adventure, ghost stories, and memoir…Something for Everyone! All on Amazon, some available on broader platforms.

“I Love My Authors!” You Will Too!

Categories: Titles and Reviews | Tags: , , , , , , , , | 2 Comments

Romancing the Reader… Unless They Want a Good Scare!

Available on Amazon Kindle ~ FREE to Select Members!

I’m the type of writer who wants to give her readers what they want…and for those who follow my Ghost Stories ‘Suspense and Horror’ series …that desire goes double! Yes, ‘Ghost Stories and The Unexplained’ and Ghost Stories From Beyond the Grave’ were both written to startle, scare, taunt, and terrify readers who love a good Ghost Story.

The little darling of this duo is ‘Ghost Stories and The Unexplained’ about my growing up in the shadow of a Spirit Chaser – My Mother! ‘Ghost Stories From Beyond the Grave’ – like an errant bad-behavior brother – lives in the shadows…the Dark Shadows. ‘The Unexplained’ has been on the Kindle Best Seller/Mysticism list for NINETEEN consecutive weekends!

http://www.amazon.com/Stories-Unexplained-Suspense-Horror-ebook/dp/B005P4EFNE/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1330199331&sr=1-1

Written to be edgier, and more terrifying than ‘The Unexplained’ my second invitation to take readers on a trip through terror, ‘Beyond the Grave’, has had an interesting journey itself. First, the cover: Holy Mackerel! Kathi, of Kathi Humphries Design, and I went crazy for a ramped up cover design on ‘Beyond the Grave’. Damn it!! We soon realized that we were scaring readers (off!) with the fang-toothed red-eyed beast that adorned the first cover of ‘Ghost Stories and Tales of Terror’. We softened eBook Number Two to match ‘The Unexplained’ and readers began to embrace [renamed] ‘Beyond the Grave’…until…

I had this great idea as Publisher of ‘Beyond the Grave’ to front-load ads to this second set of Ghost Stories. Like Dr. Frankenstein’s results – it wasn’t good. With live-links and excerpts bumping in the night, I was confusing my poor readers who was probably thinking “Let’s GET to The Story!”

So, with THIS blog post I am announcing that ALL you now get with ‘Ghost Stories From Beyond the Grave’ is … ghost stories from beyond the grave. Ghost Stories that originate from my former neighborhood, Seattle’s Greenwood (the most haunted neighborhood in Seattle!, and ghost stories that originate from the experiences of my friends.

Yes! That’s right! If one is the Author and the Publisher – you CAN include the stories of your friends in YOUR next ghost stories book! Write me if YOU’VE got a ghost story to tell!

In the meantime … Grab A Ghost! “Ghost Stories From Beyond the Grave” the UNVARNISHED TRUTH about what lies … Beyond the Grave!

BOOK DESCRIPTION:

They Haunt! They Chill!

MEANT to stay with You for An Eternity!

‘Ghost Stories From Beyond the Grave’ will leave you breathless and sleeping with the lights on! Not to be read at bedtime warns those who have dared to cross over, and experience, the realm Beyond the Grave.

CAPTAIN SPECK, a Civil War Captain awaits you in ‘The Inferno and the Carolina Ghost Coast’. Poor Captain Speck!

His intentions were so pure until he meets up with the Gullah slave who holds the secret to the location of a Treasure Chest guarded by a Spector of Doom…an Apparition Buccaneer! As the 1863 Civil War battles heat up along the Carolina Coast…what awaits Captain Speck? Buried Treasure, or an Escort to Hell?

“HIS BODY DROPPED heavily onto the closed lid of the chest like a dead weight dropping through the gallows door. Clunk! Boots and all…And with that, Captain Doone threw back his head and offered, as a prayer for the dying, a burst of laughter.” Based on an historical account published in 1907.
~*~ ~*~ ~*~

GLASS-EYED DOLLS sigh and eye the dinner party guests as a residual haunting takes over a college reunion in ‘Glass-Eyed Dolls’.

“YOU’LL STAY in this room, the old master bedroom.” Cassandra walked across the room and righted one of the porcelain-faced dolls arranged as a centerpiece on the iron-frame bed. The doll’s eyes closed, and then, as Cassandra moved it, opened again… As I poked around the house I heard a gasp of disapproval? I spun around, feeling guilty. From my vantage point, I looked down the hall – to the guest suite. The doll seemed to be staring straight at me with its spooky glass eyes. I darted into the kitchen needing the reassuring company of my hostess.” Based on a true story. TRULY UNFORGETABLE – all five stories in this collection – but none so startling as ‘The Red-Eyed Beast of Bodie’ as the Browning family is preyed upon by a creature who has crossed-over to claim one of their own – a patriarch who lays on his death bed as lightning bolts dance on the desert floor of the California ghost town: Read on…

“BODIE, CALIFORNIA is a ramshackle ghost town of leaning wooden buildings and dusty roads that warble into the unknown – the unknown world beyond the grave. Bodie is replete with wide expanses of sagebrush-dotted land, coyotes that howl at a garish moon and disgruntled spirits that roam the night desert in search of a portal to the world of The Living.” Based on a true story.
~*~ ~*~ ~*~

If you want THE TRUTH about the Occult, the Supernatural, the Realm Beyond Our Own then THESE ghost stories … taken from True Accounts … should be ADDED to Your Collection – RIGHT NOW!

12,200 truly chilling words.

Categories: Titles and Reviews | Tags: , , , , , , , , , | Leave a comment

Seven Factors That Will Determine Your Destiny as an Author

Smart Publishing For Smart Cookies ~ Kindle and Nook

This blog post was written for my first A.V. Harrison Publishing blog. The ‘pre-Kathi Humphries Design’ blog. It was written August 2011. What went then, still goes now!
~*~ ~*~ ~*~

This blog is inspired by Alan Rinzler, Zoe Winters, David Kazzie, JA Konrath, and Dean Wesley Smith. Because everything I ever learned about being an author – a person who makes money writing – I learned from these individuals. So, if in the next five minutes you read something that you don’t like, they are the ones to blame. Here goes:

1. Do you know how to write? I’m not kidding. One day I was reading the autobiography of a bus stop mate. He had self-published the saga of his journey from gang member to solid citizen. The thesis of his book was how difficult, starting at birth, his life had been. To wit: “Even my birth was difficult. I wouldn’t come out of the birth canal, and my mother screaming in agony had to have the assistant of two surgeons for an emergency caesarian. They used both hands to pull me to life.” Yep. That’s it. The guy’s parents had found two one-armed surgeons to pair up and bring him into the world. As an editor I read this kind of writing all the time.

Please enroll in English Grammar 101 if you don’t know how to diagram sentences, or detect a run-on sentence. Be an active member of a writer’s circle; hire an editor, and a book doctor, if you want to pursue becoming an author. Possibly you’re a storyteller, not a writer. Your first review will tell.

2. Write short. Really, nowadays shorter is better. Over fifty-percent of book sales revenue comes from selling eReader material. The first draft of my first novel was 93,000 words. I published it at 73,000 words. For today’s market, even that’s too long. Why? Because people are rushed, crushed, and stressed. They want an escape, and they want to move on. Fast, flashy, hip!

It’s reasonable to label 45,000 words a novel. This is true especially if you are an IndieAuthor. This advice comes from Dean Wesley Smith, I think. Write! Package! Sell! Move on! Write! Package! Sell! Move on! It’s a fast-paced world, don’t you feel it?

3. Don’t be a design dork. I talked about this in one of my most recent blogs. This is a re-rap of advice that Zoe Winters gave me in October 2009. It has to do with your book cover and the look of your book. Okay, Zoe does a lot of trash talking, and I’ve spoken to her about that part of her personae. But how can I judge harshly a young woman who is in the Kindle Top 100? You’re right, I can’t. It was Zoe who said something like, “I write. It’s what I do well. I let someone else do my book cover designs, which I don’t do well.” Smart. Publishing.

Get someone who knows what they are doing design your book cover. You need to know that every genre has a ‘style’. Check it out! Invest the time. Zoe’s paranormal covers have a certain ‘feel’. Dean Koontz (when he was with Yorkville Press) had a particular book cover style. His name was emblazoned in the same size and style font across the cover. Recognition by your readers, that’s what you are looking for. Even the spine design needs to be correctly executed. The obvious CreateSpace self-published covers are those that scream ‘PowerPoint!!!’ (I typed three exclamations to catch the attention of Steve Berry, in case he ever reads my blog.) PowerPoint designed book covers employ text boxes for the title of the book, and inserted squares around the clip art design. Avoid this look by at least applying your cover art to the master slide and applying the title of your book and your name as author as a ‘float’ on the normal view option. Use a font design that can carry through all of your titles in a given genre. Readers DO judge a book by its cover. You have nine seconds to win them over with your book cover, your description, and the title of your book.

4. Hyperlink that Table of Contents. If you do not know how, I will teach you – for FREE!
Contact me and mention this offer. Then, unless you want me to, I will never, ever contact you again. Promise.

5. A rose is a rose – unless it’s a book. You want everything working in your favor when you begin your marketing campaign. (See everything I’ve ever written about Lynnette Phillips, Book Marketer – enough said.) http://lynnettesbookmarketing.blogspot.com/p/marketing-coach.html

Is the title of your book a ‘grab’? Maybe a double entendre? Maybe an inside joke (like Mike Wells novella ‘Baby Talk’ ?) Does it tell your readers what the hell the book is about? I don’t mind admitting I’m good at naming my books. No question, you know what you’re getting if you buy one of my titles. If I’m wrong, say so! No drama, no hard feelings. Name your book with the same effort you would name a child. Would you name a child Wanda, or Sabastian? Well then, point made.

6. Do you have engaging features embedding into your eBooks – like links to your author’s page, your YouTube interviews, and links to your other books? These are features that are possible for your eBooks. Yes, go back and re-load your eBooks if you did not include hyperlinks to your web pages at the end of your eBook.

7. Fast facts – revisited. You have no more than nine seconds of book-buyers time to win them to your book cover, book title, book description. Ninety billion a year – world wide – is being spent on book purchases. So don’t tell me “No one’s buying.” Traditional publishers aren’t buying – but if you’re a Smart Cookie you’re going around them anyway. Go straight to your fans! The tipping point majority of your book sales will come from your eBooks.

Your book title, book cover, and book contents have to be on the same team. The ‘Buy Now! Button’ Team. Good luck, Writer!

Categories: Self-Publish Coaching Tips | Tags: , , , , , , | 3 Comments

Now That You HAVE a Great eMail List of Fans..What Next?

On a 4" x 17" ppt template, saved to jPeg

eBlast by eMail and how to make ‘It’ work for You – and Your Fans!

Definition of eBlast (PC Magazine) same as E-mail-BLAST: An e-mail message that is sent out to many recipients. If the volume is huge, and the recipients are random rather than targeted, an e-blast is no different than spam.

More About … Me!

I have a well-tended eMail list of fans, friends, and family who are (or seem politely) interested in my progress as a publisher and who ask – at least once or twice a year – how my titles are doing. This list numbers 407 people. It is comprised of people I have met over the past two years, or since December 2009. In December 2009 I returned from a trip to Florida (taken for the purpose of researching my debut novel) and realized that I would have to ‘grow my audience’ if I were going to attract an agent and a publisher. Well, all of the ‘attracting an agent’ stuff is history as we all know; but I am still busy with the task of growing my audience. My list of 407 eMail recipients includes people I’ve met at airports, in restaurants, even in grocery store lines. My intro is, “If I shake your hand, I want your email address!” I’ve never been turned down in an eMail address request, actually. And, I’ve never received an eMail address that I haven’t followed up to my new contact with an “it was nice meeting you” message.

I keep my addresses in excel format and it’s incredibly easy to add to, maintain, and sort.
When is an eBlast not spam?

I’ve never used my eMail list, I’ll admit, without a momentary cringe while asking myself, “Is this an eBlast or is this spam?” I’ve dumped one “not-that much-to-say” never-became an eBlast, and there will probably be one or two more that I trash in the future. Who knows?

Both parties to an eBlast, sender and recipient, may have different tolerances for eBlasts. As a recipient, I need to know the sender; their message has to be relevant to our relationship (I don’t want eBlasts from Christian ministers touting their religion, but I will tolerate that same minister eBlasting me about a local Food Drive campaign). Every culture, clique, and community has its own internet‘. Ergo, all of my eMail recipients have expressed an interest in hearing from me regarding my publishing endeavors, or book releases.

http://www.amazon.com/Self-Publishing-For-Smart-Cookies-ebook/dp/B004GXAYO4/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1330199501&sr=1-1

My first eBlast was to alert my readers that ‘Ghost Stories and The Unexplained’ had been published. It has gone on to sell thousands of copies over the past four months and has been a UK and USA Kindle Best Seller/Mysticism. My second eBlast was to offer free eBooks over my birthday weekend – Free! Jenkins – Free! Ghost Dictionary – Free Smart Cookies! Something for everyone! Historians, Ghost Chasers, and Self-Publishers.

Who is included in my list? Of course, my eighty-nine family members are included in my eMail list, followed by my one hundred fifty seven personal friends; my four former co-workers at Aon; the ninety-two writers I’ve attended conferences with over the past three years; and sixty authors who have attended my Self-Publishing for Smart Cookies workshops; plus the five men I’ve met in airports and restaurants this past year. They each want to hear from me – and if they don’t – they can opt out of receiving future updates from me.

What are the legal, essential ingredients of an eBlast?

There are some legal, customary features attached to eBlasts, whether your eBlast comes from a service such as ‘MailChimp’ or ‘ConstantConnect’ is is the DIY variety. I’m kind of a freebie freak, so my eBlasts are (a) free to send; and (b) as stylish as my budget can afford – from a design viewpoint and contain these elements:

Elements
1) Your home/business street coordinates (must be in the text of the eBlast send);
2) You must have an opt-out statement;
3) You should include a statement about how your recipient list was derived and in what way you feel the eBlast is relevant to each particular recipient.
What are the best uses of an eBlast?

My first eBlast was designed (as are all of my marketing materials) by Kathi Humphries Design and New Media . Oh. My. Goodness! It was gorgeous! It touted the release of my first ghost stories collection and was administered through MailChimp. It could have been expensive, but Kathi worked within my budget and I learned a LOT from her for my next send.

But don’t limit your eBlasts to book releases. They can also be used on book release anniversaries, as ‘Holiday Hello’s’, as Best-Seller and milestone Self ShoutOuts!

How does one ‘format’ an eBlast?

An eBlast consists of a well-designed graphic that is programmed with a live-link that clicks through to your book, or service. The graphic design of my most recent eBlast was copied from an Amazon eBlast that I received. They say, “copying is the sincerest form of flattery”, so Amazon should feel flattered.

For my DIY eBlast I started with the Amazon eBlast design that I had received and then traded out Amazon book images for the book images of my own, A.V. Harrison Publishing collection. (The graphic results are included in this blog.)

From there:
a) I used my Google eMail account which is the easiest (for me) to direct-import graphics directly INTO my eMail message.
b) Once my graphic was imported (via browse, insert) into my eMail message I typed the three Elements (from above) into my Google eMail message.
c) Please Pay Attention! I opened the ‘bcc:’ option to receive segments of my 407-recipient list. I do NOT ever cross-share someone’s eMail address! Oh Lordy! Be careful on this rule!
d) Next I did a RIGHT-CLICK on the graphic. ‘Handles’ will appear around the perimeter of the graphic.
e) I select the ‘link’ icon in the supra-menu bar of my Gmail account and a navigation window opens. I paste the URL that leads to my books into that navigation window and … I’m almost done.
f) Send the eBlast to ONE person…You!

If the links work, if any included dates are right, if all your words are spelled correctly…You’re ‘good to go’!

Here is what my more recent eblast looked like – copy it if you’d like! I’d be flattered!

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